Marketing Manager Assignment Example | Topics and Well Written Essays - 2000 words

Marketing Manager - Assignment Example Typically, marketing managers oversee all marketing, advertising and promotional staff and activities. They formulate appropriate marketing strategies to meet objectives, evaluate market research, and implement marketing plans (Halvorsen 2006). The job of a marketing manager requires both professional qualifications and individual skills. Professional qualifications usually include academic qualification, strong understanding of management and marketing, industry and product/service experience, and a network of contacts (Microsoft 2008, HSN 2008). Individual skills usually required include excellent communication skills, interpersonal skills, leadership skills, project and people management skills (HSN 2008, Catholic Answers 2008, Infinity Ward 2008). A review of most want advertisements for marketing management shows three main skill requirements: excellent communication skills, interpersonal skills and leadership skills in terms of people and project management. Excellent Communication Skills The job of a marketing manager requires excellent communication skills because the function involves interaction with customers, subordinates, professional peers, higher-level managers, suppliers, other business partners, and other individuals involved in the marketing process. Since communication is a two-way process, effective communication involves conveying messages to others clearly and unambiguously, as well as receiving and understanding information sent by others. In a survey conducted by the University of Pittsburgh, communication skills were cited as the single most important decision factor in the hiring of managers. Excellent communication skills denote high levels of proficiency in both verbal and written communication. For the marketing manager, these skills are applied in various interaction with the different audiences in the marketing process, in listening; delivering presentations; facilitating meetings and discussions; giving and receiving feedback; making value p ropositions; dealing with criticisms, customer complaints or other objections; communication during crisis situations; and cross-cultural communications (Mind Tools 2008). Interpersonal Skills Another highly-required skill for a marketing manager is interpersonal skills. Interpersonal skills include the habits, attitudes, manners, appearance, and behaviors that one uses around other people which affect how one gets along with other people (Hill 1999). According to the American Management Association (2008), success depends upon the