Marketing Manager Assignment Example | Topics and Well Written Essays - 2000 words

Marketing Manager - Assignment Example Typically, marketing managers oversee all marketing, advertising and promotional staff and activities. They formulate appropriate marketing strategies to meet objectives, evaluate market research, and implement marketing plans (Halvorsen 2006). The job of a marketing manager requires both professional qualifications and individual skills. Professional qualifications usually include academic qualification, strong understanding of management and marketing, industry and product/service experience, and a network of contacts (Microsoft 2008, HSN 2008). Individual skills usually required include excellent communication skills, interpersonal skills, leadership skills, project and people management skills (HSN 2008, Catholic Answers 2008, Infinity Ward 2008). A review of most want advertisements for marketing management shows three main skill requirements: excellent communication skills, interpersonal skills and leadership skills in terms of people and project management. Excellent Communication Skills The job of a marketing manager requires excellent communication skills because the function involves interaction with customers, subordinates, professional peers, higher-level managers, suppliers, other business partners, and other individuals involved in the marketing process. Since communication is a two-way process, effective communication involves conveying messages to others clearly and unambiguously, as well as receiving and understanding information sent by others. In a survey conducted by the University of Pittsburgh, communication skills were cited as the single most important decision factor in the hiring of managers. Excellent communication skills denote high levels of proficiency in both verbal and written communication. For the marketing manager, these skills are applied in various interaction with the different audiences in the marketing process, in listening; delivering presentations; facilitating meetings and discussions; giving and receiving feedback; making value p ropositions; dealing with criticisms, customer complaints or other objections; communication during crisis situations; and cross-cultural communications (Mind Tools 2008). Interpersonal Skills Another highly-required skill for a marketing manager is interpersonal skills. Interpersonal skills include the habits, attitudes, manners, appearance, and behaviors that one uses around other people which affect how one gets along with other people (Hill 1999). According to the American Management Association (2008), success depends upon the

Professional management practice Essay Example | Topics and Well Written Essays - 1750 words

Professional management practice - Essay Example Hence the organization must be prepared to face the consequences. The SIMS.net is a good alternative for the manual register system. SIMS will provide more benefits to the school when compared to the existing manual register maintenance. Change management is a process of transition where the staffs, resources have to be modified according to the change. The changes in the organization must be specified well in advance. This will avoid the problems that may arise due to change. Management of change is a tedious task. The changes and the corresponding requirements must be known. (Wilhelm, 2003).This can be achieved by conducting a study in the organization. A change must be done based on a framework. (Rodd, 1994).This framework will have predefined set of tasks and methods that have to be followed. By using this framework the organization can proceed with the proposed changes. This will ensure that the modifications take place in a structured manner. There are various types of changes that may take place in an organization. The changes can be made on the organizational structure, technology that is being used or in the management policies. Before implementing a proposed change, the company must conduct a feasibility study. This study will help the management to know the current situation and position of the organization. Then based on the results of the study the organization can decide whether to implement this change or not. Change management involves several tasks. Once a change is made it has to be assessed on a periodical basis. This will ensure that the changed system works well and it does not incur any loss to the company. The change management must be planned accordingly so that the employees co-operate and work in the system. The staffs must be given proper training to work on the system. Change management is a process that consists of several steps. It is a step by step routine that helps to